ultracard.com | beyond smart... ultra smart

		Core Technology Why UltraCard In the beginning, over 50 years ago, there was a credit card. It had, and still almost all still have, three tracks of information on a magnetic stripe on the back of the card and it became a global standard. It was convenient but the card stored almost no data, not much more than a name and an account number and it offered little security. Magnetic stripe technology has changed very little over the last five decades. What has changed, however, are the demands that users and issuers have placed on the card industry. The introduction of chip cards about four decades ago raised the security and storage profile, adding a re-programmable smart chip to the established magnetic stripe, the smart card. However they have four fundamental shortcomings: insufficient security, lack of interoperability, lack of platform capabilities because of insufficient data storage and extremely high integrated card costs to complete and application or end-to-end solution. Therefore they are not widely used except in highly subsidized applications. UltraCard has utilized hard disk technology and taken card technology light years beyond all current card technologies. This technology joins magnetic stripe and chip and creates the third global standard as it is backwards compatible to the others. The entry product is based upon hard drive technology developed by IBM and Seagate several years ago. UltraCard's ideas are fully patented and patents pending, transfer this mature and proven technology to the card format. The high volume low cost manufacturing that has been developed between UltraCard and others, assure that a card that carries MB's to GB's can be manufactured at such a low cost that it can not be matched by any other data storage technology. Cost will never be an issue for the customer seeking an end-to-end solution. Some annalists have said that UltraCard's technology is the largest opportunity in the technology world since IBM decided to sell the world a PC with a disk drive in it and gave the operating system and software application development to Microsoft and others. UltraCard brings to the world's largest use of day-to-day data storage, the card market of over 50 Billion in use, a new platform that is disruptive to the entire card market, yet is backwards compatible to it for ease of product entry and product branding. The UltraCard technology has been described as having a hard drive in your wallet. It provides from multiple MB's to hundreds of GB's of re-writable, read only or editable data memory all in an ISO standard card. It enables the highest level of privacy and security ever offered in a card. It makes non-repudiable identification possible with no false positives or false negatives. It can store any operating system(s), encryption scheme or any digital bio-metric(s) all on the same card-same person. In most application sets or end-to-end solutions the card and reader/writers are free to the application provided. The shift in technology is a result of data storage capacities that are in reality light years beyond existing card capabilities. The UltraCard technology has been compared to the known computer world when XT's were in use and frankly one could play only games until the first disk drive was developed and the market place exploded both with computer OEM's as well as software developers and integrators. Size occasionally does matter and that is a principle reason for the shift. The cost effectiveness can be easily compared in that fully integrated cards today that carry, not perform, applications often exceed $150 per card wherein the UltraCard is free to the application. The applications and opportunity that the technology can faultlessly deliver are only limited by one's own imagination or those that exist today. Simple ideas often result in enormous opportunities and can be delivered in a manner that provides not only a service but brings substantial financial reward, this technology is the only card technology that can do it. Some and ONLY some of these opportunities lie in vertical applications such as: 1. Health, medical, dental, pharmaceutical, insurance and payment cards all in HIPAA compliance. 2. Banking and retail cards that stop fraudulent transactions and use of an individual's card. 3. Identification cards that provide non-repudiable authentication on every level, in uses such as travel, voting, driving, social security, military and many more; 4. Entertainment cards that store libraries of movies, music, sports, television programming, nielsen and arbitron ratings replacement, development of new products for advertisers and others. 5. Gaming cards allowing for multiple, different games that can be played and providing the full value to customer. 6. Thin client server/browser cards that both deliver personalized content and assure loyalty programs that user's actually want and participate. The UltraCard technology is disruptive to the current marketplace, easily integrated within in it yet will cause an explosion to the market by providing more useful and meaningful applications with added benefits to both users and issuers. This is software application use at the highest level of personal, social and trans-governmental use ever. UltraCard has developed a revolutionary system for high-security, high capacity, portable data storage…all in a standard credit card format. One industry expert describes it as “a hard drive in your wallet.” Perhaps most significant of all, UltraCard’s mega-capacity solves the security problem. The card’s encryption library resides on the card. That means it’s private, not public. It eliminates fraud and skimming. It defeats Internet hackers. UltraCard is nothing less than a paradigm shift in the way companies and consumers can store, access, exchange and use their most valuable resource: information. And it opens doors to the long-awaited high-security applications in retail, e-commerce, banking, wireless communications, health care, personal data storage and entertainment.